Free Community driven resources are important
Guidebooks are the primary use case.
Simple UI will maximize usability without distracting from the content of actual guidebooks.
The first round of research consisted of gathering thoughts and opinions from climbers. After interviewing several climbers of different backgrounds and levels, I discovered there was a genuine interest in the digital guidebook. I have a compiled list of questions for the climbers that can point the design of this app in a clearer direction. The research goal was to understand the user needs when using guidebooks and logbooks for outdoor climbing.
User Needs: How will the design help the users?
Paperless, convenience, portability.
Business Goals: How will the design support business objectives?
Subscriptions, digitally published guidebooks for purchase.
Technical Limitations: What technical obstacles need to be overcome?
Downloadable content, some areas do not have service.
There are many ways to describe climbing, nature and adventure are just a couple.
Carabiners were used in initial logo explorations due to their indispensability.
A compass overlay was added to symbolize a climbers desire for adventure.
Mountain goats were later added, iterated, and isolated. The animal is an aesthetic symbol that represents a climber's obsession with adventure in nature.
Often times climbers are perceived to be grungy, but they are equally laid back and simply out to have a good time. So out of the many goats, this goat was chosen for its more light hearted aesthetic.
Line weight was explored but a silhouette was evaluated to provide better contrast and a cleaner aesthetic.
Color exploration led to a darker pastel green that conveys the greenery found in nature.
Simple screens that represent a general layout of the app. Considerations for the low fidelity lay out were:
An offline section:
Resources need to be usable offline because many outdoor climbing areas are far from mobile data service.
A digital library:
Users revealed that physical books are bulky to carry.
A progress log:
Users would like to be able to record their ascents and log them for a visual representation of progress
All the visual design elements presented in the low-fidelity wireframes as well as logos, typography, color palettes and overall mood are applied to the high-fidelity designs. Ready for usability testing and prototyping, the ideas, research and strategy behind ChalkBook starts to come together.
A major revision users requested was the addition of GPS coordinates for specific areas. Often times boulders that see less traffic have scarce information and are hard to locate, by adding GPS coordinates users precisely navigate to the area.
Although the app was built primarily with iOS, not all users have iOS or partake in Apple features such as Apple Pay. With that in mind, the revised payment screen offers the option to input billing information alternative to Apple Pay.